When people hear of Jane Lushka for the very first time, they usually assume the label is the name of the designer. In fact, the label is a family business - Jane and Lushka Iskroff are sisters.
Jane designs, Lushka facilitates, and together they make a strong combination of unbridled creativity and a keen business sense. These siblings have gradually expanded their fashion business and now sell their designs in over five countries. The secret of their success is actually no secret at all: hard work and an in-depth awareness of what women really need in this ever-changing society.
“Our designs show a mix of our warm, Mediterranean and feminine personality, and a belief in sustainable and fair products.”