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When people hear of Jane Lushka for the very first time, they usually assume the label is the name of the designer. In fact, the label is a family business - Jane and Lushka Iskroff are sisters.

Jane designs, Lushka facilitates, and together they make a strong combination of unbridled creativity and a keen business sense. These siblings have gradually expanded their fashion business and now sell their designs in over five countries. The secret of their success is actuallyno secret at all: hard work and an in-depth awareness of what women really need in this ever-changing society.

​“Our designs show a mix of our warm, Mediterranean and feminine personality, and a belief in sustainable and fair products.”

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